Summary (excerpt)
Brand value tracks the economic value of a bank’s brand as an intangible asset. In 2025, ICBC leads for the ninth straight year, followed by CCB, ABC, and BOC; US leaders like Bank of America and Chase sit inside the global top ten.
Key takeaways
- Chinese megabanks dominate the top four; North America still contributes several top-ten brands.
- Brand value correlates with scale and marketing power, not with deposit rates.
| Rank | Bank Brand | Brand Value (US$ bn) | Brand Strength (BSI) | HQ |
|---|---|---|---|---|
| 1 | ICBC | ~79.1* | AAA+ (91.3)* | China |
| 2 | China Construction Bank | ~78.4* | AAA+ (93.7)* | China |
| 3 | Agricultural Bank of China | ~70.2* | AAA* | China |
| 4 | Bank of China | ~63.8* | AAA+* | China |
| 5 | Bank of America | ~45.0* | AA+* | USA |
| 6 | Chase | ~44.2* | AA+* | USA |
| 7 | Wells Fargo | ~36.0* | AA* | USA |
| 8 | Citibank | ~35.7* | AA* | USA |
| 9 | J.P. Morgan (IB brand) | ~32.4* | AA* | USA |
| 10 | China Merchants Bank | ~28.3* | AA* | China |
* Values and BSI drawn from Brand Finance 2025 releases; round to 1 decimal for readability; confirm against the Banking 500 full report before final publish.
Sources
Brand Finance press releases & hub (Mar 2025) confirming top order and values.
Methodology & Sources
We compile rankings from primary sources and industry datasets. Figures are rounded and may differ due to accounting standards (IFRS vs US GAAP), FX and methodological choices. Always cross-check with official filings.
- S&P Global Market Intelligence – The world’s largest banks by assets (2025).
- The Banker – Top 1000 World Banks (2025) by Tier 1 capital.
- Brand Finance – Banking 500 (2025) for brand value.
- Live market capitalization snapshots from primary exchanges and CompaniesMarketCap.
bank brand value 2025, Brand Finance Banking 500, ICBC brand value, CCB, JPMorgan
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About the Author
Helen Lili – Editor, Research Lead
Helen leads tariff analysis and product change tracking. She maintains the normalized dataset that powers our comparison tables and ensures each claim links back to a dated primary source.
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